Congratulations on taking the first step to providing your business with an endless stream of new clients/customers, a higher retention rate on existing clients, and lower operating expenses. The form below will provide our team to analyze and recommend the best cost effective solutions for your business.

Internet Business Analysis

Date:

Business Name:

Business email:

Business Website URL:

I. Marketing Strategy

1.Do you have a formal marketing plan?:

YesNo

How would you rate it? (10 being best):

Describe your marketing plan:

2.What process did you use to select your target market?:

Describe your process

3.What are your client's most pressing concerns?:

Please describe your customer's concerns

1.How do new customers find out about your company?:

Please describe what methods you currently use.

II. New Client Acquisition

2.What is your biggest challenge in getting new clients?:

Describe why you think clients do not buy from you

3.If you could improve 1 thing about your new client marketing what would it be?:

Please provide as much detail as possible. (more than 1 item is acceptable)

4. How much time do you spend on new customer acquisition?:

Describe the amount of time you spend and if there are better uses for your time.

III. Acquisition systems in place and understanding the competition:

1.What is most difficult about converting prospects to clients?:

Describe any resistance you see and how you presently overcome this resistance

2.Who are your major competitors?:

Provide names of your strongest competitors (local and/or national companies)

3.What are their strengths & weaknesses?:

By name, describe what makes them competitors

IV. Client Retention systems currently in place:

1.What systems do you have in place to stay in contact with clients?:

Describe any client retention systems your business uses

2. How critical is retaining clients?:

Describe what percentage of your business is repeat business

3.Do you survey client’s satisfaction?:

YesNo

How frequently do you survey your clients:

Testing & measuring how well your current systems work

1.How do you measure the success of your marketing efforts?:

Describe the methods you use for measurement

2.Who is in charge of your marketing data evaluation?:

Describe the methods used

3.How often do you evaluate your marketing data? (Daily, weekly, monthly, never):

Describe your processes

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